I've spent over 20 years helping brands navigate complexity—first as co-founder and Managing Partner of CreativeFeed, where I scaled operations from bootstrap to $20M in revenue with a team of 50+, and later advising luxury, hospitality, and tech brands on strategy and growth.

AI represents a different kind of complexity. It's not just another marketing channel or operational tool—it's a fundamental shift in how brands connect with customers and how value gets created in the marketplace.

I believe brands have a responsibility—and boards, a duty of care—to ensure their invaluable brands are valued by AI, not ignored by it. Customer experiences with a brand's use of AI must be trusted and productive, not fearful or manipulative.

That belief drives everything I do.

Why I Focus on Brand AI Readiness

Most AI conversations start in the wrong place. Vendors sell capabilities. Consultants sell transformation. But very few help leadership teams answer the essential first question: Are we ready to govern AI innovation in a way that protects our brand and serves our customers?

I help leadership teams develop the literacy, frameworks, and evaluation criteria to lead AI strategy with confidence—before agencies start creating, before vendors start implementing, before innovation begins.

My Background

20+ years leading teams and strategy at agencies and brands across NYC, San Francisco, Paris, and Hong Kong

Co-founder & Managing Partner, CreativeFeed – a creative marketing agency I scaled from bootstrap to $20M revenue with 50+ employees over 11 years, serving brands from luxury to hospitality

Google-certified Generative AI Leader with executive education from Wharton and Kellogg

Former Faculty, Association of National Advertisers (teaching executives communication and presentation strategy)

Editor, Brand AI Report – a weekly newsletter on AI governance and strategy for boards and brand leaders

How I Work

I operate as a strategic advisor and fractional AI leader, helping executive teams navigate the gap between technical capability and business strategy. My role is to translate AI's complexity into clear frameworks, align stakeholders around shared values, and ensure your AI initiatives build both brand equity and bottom-line results.

I work independently, unaffiliated with any technology vendor, agency network, or investor—which means my only objective is your strategic success.