Aligning Brand and AI Strategy
Brand strategy and AI strategy are converging. Decisions about AI—from personalization to automation to governance—now signal an organization’s brand values, trustworthiness, and competitive position. Yet many enterprises continue to develop these strategies in silos, risking inefficiency, inconsistency and reputational exposure.
My role is to identify and close that gap, with process and knowledge transfer.
Engagement Purpose
I help C-suite leaders and brand agencies rapidly align brand and AI strategies to protect brand equity, achieve measurable business goals, and maintain competitive advantage through coordinated cross-functional execution.
Common Triggers for Engagement
• A rebrand or brand repositioning initiative coinciding with AI investments
• The rollout of generative AI tools in customer experience or content workflows
• Cross-functional misalignment around AI usage, voice, tone, or vendor standards
• Increasing regulatory or board scrutiny around AI governance, ethics, and risk
• Fragmented or incomplete considerations for personalization, automation, and innovation
• Competitive pressure from rival AI initiatives requiring a coordinated brand response.
Core Questions I Help Address
• How do our AI practices (and partners) exemplify our brand values and trustworthiness?
• Is our brand strategy flexible enough to scale with evolving AI capabilities?
• Where does our use of AI risk brand trust — and who is accountable for mitigation?
• Are our AI personalization, content, and product experiences delivering on-brand?
• Do our governance and procurement policies support brand-safe AI adoption?
Advisory Outcomes
• A transparent and shared vocabulary for aligning brand and AI strategy
• Clear roles and governance for AI-related brand decision-making
• Creation of AI use cases that support the brand promise and care for customers
• Collaboration methodology for internal teams and external agencies or consultants
• Practical guidance for C-suite communication, positioning, and stakeholder alignment
Timeline, Deliverables, and Success Metrics
I work in focused 8-week phases, allowing clients flexibility to adapt scope and continue based on results. Each engagement is customized based on urgency, resources, and organizational complexity.
About the Advisor, Michael Quinn
In addition to Google certification as a “Generative AI Leader” and Kellogg and Wharton Executive Education in Accountable AI, I bring over 20 years of experience solving urgent brand and marketing challenges for C-suite leaders as a former agency owner.
I am also the editor of the Brand AI Report and, as a result, am keenly aware of daily developments, use-cases, and trends in AI for brands.
My role as an advisor is strategist, project manager, collaborator, and integration partner to leadership teams, marketing executives, and internal AI champions, vendors, and agencies. Focused on the definition, clarity, alignment, and manageability of AI + Brand decision-making in performance-driven organizations.
Available for
• Executive workshops and strategic planning sprints
• Ongoing strategic consultant, advisor to brand, CX, and AI leads
• Project-based discovery, strategy, and management across teams
• Collaboration with existing teams and assessment of their ongoing brand or AI projects
Contact me to discuss your Brand-AI alignment challenge: Michael@MichaelQuinn.ai
