AI is on the agenda of every leader, but most struggle to move beyond pilots to business impact. The challenge isn't technical—it's strategic. Realizing AI's potential requires sharp strategic thinking, robust governance frameworks, ethical decision-making, and seamless integration with brand values and customer experience. Most importantly, it demands leaders who can communicate AI's implications clearly from the boardroom to the frontline.
“A Google Cloud Certified Generative AI Leader is a visionary professional with comprehensive knowledge of how generative AI (gen AI) can transform and be used within a business. They have business-level knowledge of Google Cloud's gen AI products and services. They can engage in meaningful conversations with both technical and non-technical teams, fostering collaboration and influencing gen AI-powered initiatives. They can identify potential use cases for gen AI across various business functions and industries, using their knowledge of Google Cloud's enterprise-ready offerings to accelerate innovation. Their expertise is in strategic leadership and influence, not technical implementation, though they have a conceptual understanding of gen AI concepts and technology.” Google
Like many of you, I've spent over two decades in the trenches, driving growth and transformation for global brands and organizations. My journey has given me a valuable 360° perspective, having co-founded and scaled a digital agency, led digital revenue initiatives within major media companies, headed strategy in international agency settings, and built a creative marketing firm from the ground up. Leading marketing, managing complex projects, building businesses, and collaborating at the C-suite level – these experiences form the bedrock of how I approach the AI imperative today.
Recognizing the critical need for strategic AI leadership that truly aligns with business goals and protects brand integrity, I've focused my efforts here. This involved executive education in AI Strategy, Governance, and Accountability at Wharton and Kellogg, and certification from Google (Machine Learning) and Databricks. It's a field that requires continuous learning, which also fuels my semi-weekly "Brand AI Report" newsletter, exploring the intersection of AI and brand strategy for leaders and boards.
Based in Paris, I bring a sensitivity to global trends and regulations across the US, UK, and EU. My role isn't just about consultation; it's about acting as a strategic partner alongside you and your teams to get the job done. I work to facilitate the necessary conversations, collaborate with internal experts and external vendors, and ensure your AI initiatives build trust, enhance customer experience, and create a durable competitive edge. Ultimately, my focus is on translating the vast potential of AI into clear, actionable strategies and effectively communicating their value to the board, investors, and the entire organization.
A few words from my digital avatar. It is important that leaders use the tech, not just read about it.