AI is picking winners in your category. The criteria are not on your website.
A threat to the legacy leader. An opportunity for the challenger.
In 2026, about half of Europeans surveyed use gen AI to learn about a product or category, discover brands, and compare options. McKinsey
AI responds to prompts by synthesizing information from a hierarchy of sources it trusts. Before a buyer asks a question, brands are already competing in that hierarchy.
Many do not realize that AI can discount brand statements as claims, or skip them entirely, when other sources in the hierarchy don't confirm them.
An AI source strategy is a foundation. Every product launch, every new category, begins there — or from zero.
Brand Ground Truth
We map, prioritize, and close the gaps between what a brand claims and what AI can confirm. The output is Brand Ground Truth: a machine-readable fortification of existing brand guidelines, giving AI systems the verified evidence they need to represent your brand when AI answers.
AI visibility is the obvious starting point. But this is not a one-time audit. Brand source infrastructure requires the same ongoing attention as any marketing foundation — and it pays forward. Each product launch, each new category entry, each new market begins from a position of verified authority rather than zero. Established brands that ignore this can lose AI recommendation share to challengers who don't.
The competition for brand position begins in AI's source infrastructure — long before SEO.
How we help brands understand and manage how AI systems represent them.
AI Brand Visibility Audit
Timeline: 2-3 Weeks
A detailed framework and assessment of how your brand appears across major AI systems (ChatGPT, Claude, Perplexity, Gemini) compared to competitors.
Brand Ground Truth
Timeline: 4-6 Weeks (Optional)
Authoritative brand positioning documentation optimized for the main sources AI Systems draw on to frame their prompt responses about your brand and category. It is a very robust machine-readable companion to your legacy brand guidelines.
Continuous AI Authority
Timeline: (Optional)
"Organizations may need to actively monitor and manage how their brand, credentials, and digital identities are encoded in the data ecosystem, while also developing safeguards against brand impersonation or adversarial mimicry.
— Khan et al., Max Planck Institute for Software Systems & Microsoft, Presented at IASEAI'26, UNESCO Headquarters, Paris, February 24, 2026
What You Get:
Ongoing strategic partnership to correct and monitor your visibility.
Bio
I don't help brands adopt more AI tools. I help them ensure their strategic positioning translates to confident consistent responses from AI Systems, so they're recommended, not commoditized.
With 20+ years building and scaling creative agencies for luxury, hospitality, and tech brands, I understand how premium brands maintain competitive positioning under market disruption.
Now I apply that strategic thinking to the most significant shift in commerce since mobile: AI-mediated transactions.
Publisher, Brand AI Report - Weekly analysis of brand positioning in AI systems for CXO audiences
Creator, Brand AI Confidence Meter
Google-Certified Generative AI Leader
Former Faculty, Association of National Advertisers
Advisor to premium brands on algorithmic visibility and categorical positioning
