About

I know the hot seat: 20+ years of P&L, working with senior clients, managing teams, and building brands. I got involved with generative AI three years ago, when it became clear that AI systems would soon decide which brands to recommend, how to describe them, and whether to mention them at all — without the brands, or their customers, ever knowing how, when, or why.

That's why I publish the Brand AI Report. And it's why I do this work.

What We Do

We measure how AI describes and recommends brands, investigate the sources behind those answers, and identify what's stale, incorrect, or absent.

The work takes 3 forms:

  1. AI Brand Visibility Audit. How AI describes you today, why, and where you stand against your competitors — across ChatGPT, Claude, Gemini, and Google AI Overviews. Each question asked multiple times, because asking once tells you nothing.

  2. Brand Ground Truth. Every relevant claim your brand makes, mapped against what AI can independently verify. Where the proof exists in public sources — industry registers, accreditors, trade bodies, your parent group — we find it. Where it doesn't, you see the gap as AI does, along with what would close it.

  3. Quarterly Audit. Sources change, models change, competitors change, and your business changes. Each quarter we re-run the audit against the frozen original baseline, so movement is measured, and you can see whether last quarter's corrections had an impact.

We identify the gaps and prioritize them. Your teams and agencies carry them out. We come back and measure whether they worked. Nobody should audit their own work.

Who We Are

Michael Quinn developed our method and tools, and he runs the audits. Betsy Pearce has spent 20 years advising senior executives and creatives across fashion, luxury, and beauty in Europe and the United States. She leads client relationships. Both live in Paris and New York.

Background

  • 20+ years leading creative marketing agencies in NYC, San Francisco, Paris, and Hong Kong

  • Co-founder & Managing Partner, CreativeFeed — bootstrapped to $20M revenue, 50+ employees

  • Publisher, Brand AI Report — weekly analysis of how AI represents brands

  • Google-Certified Generative AI Leader; executive education from Wharton and Kellogg

  • Member, International Association of Safe & Ethical AI (IASEAI)

  • Former Faculty, Association of National Advertisers

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